At first glance, this house appears to be yet another crisp, modern house in an urban area. With a closer look, its  various details emerge to reveal the design's utmost sensitivity to the house's specific nature - a beach house for the family of a wealthy businessman whose weekdays are spent in metropolitan Bangkok. As the family's stylistic preference is for elegance and perfection, as reflected in the contemporary classic style style of their Bangkok home, extra effort was put into finding a formal language to meet the owner's fine taste. To add to that challenge, the site is in the historical and charming resort town of Hua Hin where  graceful wooden beach villas in colonial style are still very much a part of its memory. After continuous revisions, a design solution was found in a contemporary language that may bear no direct reference to the old Hua Hin houses, but is a rather striking reinterpretation of its mood through a series of transformation that unveil a rhythmic sequence.

A conceptual narrative added another layer of meaning to the design, that of self transformation, which in turn helped find answers for the owner's lifestyle of a business executive while also capturing Hua Hin's historical yet relaxing characteristics. The result is a sequential order ranging from a sense of ceremonial formality at the front gateway to one of utmost relaxation at the beachfront living pavilion. Put another way, it is as if the residents gradually transform themselves as they progress, from their usual business attire upon arrival at the entrance gateway, to a casual white t-shirt and cotton pants at the second pavilion, and finally to mere beach shorts and bikinis at the end. This striking analogy helps set tone for both the spatial configuration and tectonic articulation in the house. In terms of spatial configuration, the formal entrance adopts a virtually symmetrical order with carports and service areas on either side and the main gate in the middle. The front courtyard mimics this sense of formality through its wine yard-like rows of cha plants. In the three-storey main pavilion, the spatial order becomes slightly more relaxed, with only the oval-shaped entrance hall still commanding a grand gesture. It is not until reaching the pool-side pavilion near the beach that the atmosphere becomes most relaxed, as manifest through a clean asymmetrical composition of light interconnected masses and planes.